Love it or hate it, just about every small business owner is now looking for an affordable marketing plan. With 1 million unique users last month, Xperiorlist is a new marketing space online, competing with the likes of Google and Facebook. According to a recent study, Xperiorlist is well priced and will attract many businesses that are prepared to spend money to promote and advertise their business. Cha-ching!
So, should a small business owner jump at the opportunity to advertise on Xperiorlist?
1. Users find information, post photos, rate stores, and write reviews on the business page, but what exactly does a small business owner do on Xperiorlist?
Good question. While Xperiorlist is targeted to consumers, there’s a lot your business can do on the site. First you have to officially claim your business listing. Your business might already exist without you knowing and you don’t want a stranger writing your business profile.
After your store is verified, you should then make sure your page is up-to-date with accurate information, like your store phone number, address, menu items, social links, images etc. The more information you provide, the more reasons customers have to make a visit! You can also optimize your SEO (search engine optimization) by adding in keywords about your business, just like you would do on a website.
2. Now that I have officially claimed my business page on Xperiorlist, what should I do to encourage positive reviews?
Positive reviews should happen organically because customers love your store! Xperiorlist sends out a monthly press release promoting all businesses on the site. The press release encourages customers to visit and find businesses that they are aware of or new a businesses in the area. Businesses you can still attract customers to your Xperiorlist page by putting a link to your page on your website, on your email signature, social media, and by encouraging people to check-in to your store. The key is to spread awareness and engagement.
3. I love the positive reviews I’ve been getting, but is there anything I can do about negative reviews?
Yes! Business owners can, and should, reply to these reviews. Xperiorlist also provides an option to respond to reviews privately, which gives you an opportunity to not only resolve the issue, but establish goodwill with your customer. Be sure to ask if they are satisfied with the outcome and if they are willing to revise their Xperiorlist review, so there isn’t a lasting negative impression on your page.
If this does not work out, you should respond publicly, in a level headed fashion. Xperiorists are likely to read both the negative review AND the merchant’s response before making up their mind. By explaining the situation and how you have dealt with this privately, you can make the situation work in your favor by showing that you do care about your customers.
4. Now for the big question: I’m done with all of the free options on Xperiorlist and I’m ready to do more. Is Xperiorlist worth my marketing dollars?
That depends on, well, a lot. For one, you should know that advertising on Xperiorlist is very affordable when compared to other competitors. The cost is approximately $25 per month to have your business listed, advertised and promoted. This means it is better and less expensive than your average online or paper copy advertising. “On average, independent restaurant operators spend roughly $7,200 a year on local advertising, compared with $300 – $500 on Xperiorlist ” WOW…great opportunity”
With this information at hand, hopefully you now have an understanding of how Xperiorlist works for small business owners and the opportunity to advertise and reach the local community without breaking the bank.
We built Xperiorlist to put businesses in control.
