Pay per click (PPC) advertising is a revolutionary advertising tool that helps businesses market their products and reach potential customers proactively. You can use PPC to create effective marketing campaigns and grow your online presence within no time.
How Does It Work?
To be able to benefit from PPC, you must understand how it works.
The process is simple and easy once you get the hang of it. If you’re trying to sell a product, all you need to do is pay the ad platform (Google Ads, Bing Ads, Facebook Ads) to promote your business. Your ad must contain the relevant keywords and should have a high budget to win the auction.
You pay when a visitor clicks on your ad.
PPC is only effective and helpful if you know how to use the right keywords and keep the audience engaged. Create relevant and engaging ads that offer value and help them find the exact products and services they’re looking for. The payments are also dependent on the keywords’ length and are often high for particular keywords high in demand.
Since a limited number of businesses can use a keyword, the bidding process is often rigorous.
PPC Networks
Many publishers team up with PPC networks. They generate revenue by allowing ads to be displayed on their websites for a share of profit. Both advertisers and publishers benefit from PPC networks as publishers earn money while advertisers can display ads and drive traffic to their products or services at lower costs.
Once you have decided to create a PPC campaign, you will be given a choice between displaying your ad on the PPC networks themselves or the websites of their partners or publishers. Usually, it’s cheaper to get your ads displayed on the partners’ platforms. However, even within publishers, rates are dependent on the effectiveness and reach.
Quality Score
You can also find out the Quality Score of your ad to determine how relevant it is to the desired audience. It also helps determine your cost per click and ad position. How much you pay is closely connected with how much you score. It plays a vital role in increasing your chances of benefitting from a PPC campaign. The quality score depends on your ad’s relevance, a good click-through rate (CTR) and the quality of your landing page.
Be Aware of Frauds
Many websites claim to help you with PPC campaigns but deplete your advertising budget through click-fraud. Make sure only to use trustworthy websites with secure payment options.
Bottomline
PPC is one of the most effective ways of digital marketing. While it may take several months for you to fully understand it, it’s worth the effort and investment and can do wonders for your business.
