As we’ve alluded to in previous articles, the post-Covid 19 economic landscape is difficult and competitive for all businesses; especially restaurants. With so many alternatives within the restaurant industry, it’s imperative that restaurants are optimizing the online spaces they occupy in order to funnel as many guests through their doors as possible. Here are the best tools for most restaurants to use right now.
Groupon is an e-commerce marketplace that makes it easy to set up and sell vouchers and or gift cards for your restaurant. Groupon handles the sales of the vouchers, collecting the funds before taking their small fee and paying out the rest into your account?
Why it works: Groupon has a dedicated community of millions of people. If you’re looking to reach a new clientele base, sell out a seasonal deal or fill up your ‘shoulder’ days, Groupon is an easy and automated way to get new biz.
2. OpenTable Marketing
Many restaurants use the online reservation/seating system OpenTable, which is integrated with the computers at the restaurant. Though many places don’t fully optimize their accounts with OpenTable, as they actually boast a slew of impressive marketing solutions that let’s them do the heavy work.
Why it works: Similar to other socially interactive booking sites, OpenTable allows business’ to pay to “boost” their restaurants listing to the top of search results in order to increase exposure. Even more useful though, they allow you to specify the time slots you’re looking to fill at your restaurant, so you’re only attracting business when you need it and not during you rush hour.
3. Instagram Influencer Marketing
This one right here is probably the most under appreciated yet most effective element of your marketing campaign. Organic, influencer marketing on Instagram. Quite simply, your restaurant needs to be as aesthetically pleasing as possible. It needs to be interesting, or at least have an interesting/iconic item or place within it that people come to take pictures with. (ie; the Hollywood sign).
Why it works: This option is not only the most effective but also likely the cheapest. By setting your restaurant up for visual success, or identifying a key point of attraction that is “instagrammable” for visitors, you’re letting your guests do the heavy lifting. As they post on their own platforms, they’re reaching people you likely never would through your own account, AND it looks even more authentic coming from them.
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