A Blog About Blogs – Why They’re Important for Small Business

Content marketing is and always has been huge for all business’. You need to be consistent, original and insightful in order to provide any type of value to your audience in 2020. With including a blog into your existing website, you can achieve each of the above targets for free (literally). Blogging is one of the easiest and cheapest ways to connect with your audience on a personal level. But why else?

Build Trust

A blog is an interesting channel of communication with your customers. It is an area where we tend to come off more personal and less like a large brand or company. Here you have an excellent opportunity to prove your worth to your visitors and why you are at the top of your craft. Take the time and create enticing articles that show readers you really do know what you’re talking about and that you’re a credible source. This strategy will help immensely with building your customer’s confidence in your brand.

SEO Strengthening

Likely the most popular or fruitful reason for incorporating a blog into your website is the benefits you will derive in SEO. Without going into a full fledged e-seminar on what exactly it is, Search Engine Optimization will help more people find your site and it’s rank within Google’s listings.

In order to properly reap the benefits of blogging in an SEO sense, it’s important to include the right words in your content. For example, if you are writing a blog about baking and you have a baking channel, you’re going to want to structure your blog in a certain way that will reflect those interests. This means talking about / including words in your blog such as oven, cooking time, butter, etc. that would likely be associated or searched by someone who is interested in your niche.

Create Value for Customers

When a customer is shopping on your website / browsing, you have a few limited ways to interact with them. Sure you can set up your website in a specific way that tells them the most valuable information, but the blog is a great addition that can add to the Customer’s experience.